Car wraps are a form of mobile advertisement. Businesses print stickers and fit them into vehicles, effectively turning them into moving billboards. They’re a great alternative for outdoor marketing. Whilst it may be a non-traditional form of advertising, it’s a highly effective method.
It reaches more people.
An average mobile advertisement can generate 30,000 – 70,000 impressions per day. That’s 15 times more than any other method. Unlike other forms of outdoor marketing, such as billboards and signages, these travel from one place to another. This allows the business owner to maximise the audience reach for the campaign.
Mobile advertising is not suited to any one type of demographic or audience. It can be used for all target consumers, regardless of the age, gender or ethnic group. Because the medium is highly flexible, it’s able to reach the most number of people from all types of backgrounds.
It’s cheaper than regular forms of advertising.
The initial cost of a car wrap is nothing compared to its alternatives in the outdoor advertising industry. Billboards, for example, will cost $1,900 – $3,600 a month in rental fees for a 6x3m site. Initial costs include printing (around $500 for a small size) and an installation fee of $395, depending on the area. That’s almost $9,000!
Mobile advertising has the lowest cost per thousand impressions (CPM). The average cost for a thousand impressions is $0.15. For context, a thousand impressions using the television will cost $11.51, whilst radio ads will cost you $5.92. If you want to get a thousand impressions using the newspaper, you’ll have to pay $11.66.
There’s no denying it: mobile advertising is efficient and cost-effective. This marketing method is ideal for any business, regardless of the size. They help you reach a broader audience, creating a positive impression of your company. It helps boost your brand’s recognition through creative marketing. To top it all off, you’re getting more value for your money.
Contact car wraps Gold Coast now!