Web design is the practice of creating an aesthetically pleasing and user-friendly page. Its elements include:
- Layout – How all content is arranged.
- Colour – The colour coding and general theme of the site.
- Graphics – The eye and manner in creating and choosing photos, videos and logos.
- Fonts – Picking the right typography.
- Content – Relevant information on the page and how they are presented.
To be effective, sites must be user-friendly. What this means is it should work to make relevant information readily available to the user. They shouldn’t have to fumble around the site to get to the data they need. A site’s user-friendliness depends on:
- Ease of navigation – How visitors can go from one page to another. It deals with the site’s architecture.
- Multimedia – Video, audio, graphics and other tools are used to help the user understand information better.
- Compatibility and responsiveness – The site should work on different browsers and different gadgets.
- Technology – The site should be dynamic and give different functionalities.
- Interactivity – It should beg participation to engage users.
With all this in mind, it begs the question: how does effective website design improve my business?
First, let’s look at the statistics. If your site is unattractive or has a messy layout, 38% of consumers will stop visiting it. In fact, 2/3 of users will not read your content if it’s not formatted correctly. The numbers may not seem much. However, consider that 86% of consumers will visit a company website before committing to a service or purchase.
A staggering 48% of consumers will look at a company’s website to see if they’re credible or not. To add to this, 94% of people will reject a company based on the site’s design. Furthermore, studies show that it only takes 10 seconds to make an impression on users with your website. This just goes to show how important proper aesthetics is to a business’ site.